RSA 2012 submission. Season ticket holders are the lifeblood of National Rail companies. But with increasing fares and British Rail renowned for sloppy service how can National Rail encourage continued use of the rail system in a cost-effective manner?
Designated seating for season ticket holders travelling at peak times. Again, this allows for a period of relaxation and reduces stress before and after a hard day at work.
Fast track entry and exit through ticket barriers at peak times. This reduces stress through the station itself, making the whole experience of the journey more pleasurable.
A complimentary upgrade to first class on one journey a month. This allows the user to truly enjoy their experience, whether they choose to use the upgrade before an important meeting, or on the morning of their birthday, for example.
One free anywhere. anytime ticket. This allows the season ticket holder an opportunity to use the rail for pleasure rather than work, to visit family or see a favourite sports team, for example.
Designated seating for season ticket holders travelling at peak times. Again, this allows for a period of relaxation and reduces stress before and after a hard day at work.
Fast track entry and exit through ticket barriers at peak times. This reduces stress through the station itself, making the whole experience of the journey more pleasurable.
A complimentary upgrade to first class on one journey a month. This allows the user to truly enjoy their experience, whether they choose to use the upgrade before an important meeting, or on the morning of their birthday, for example.
One free anywhere. anytime ticket. This allows the season ticket holder an opportunity to use the rail for pleasure rather than work, to visit family or see a favourite sports team, for example.
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